By: Brian Tracy
Your mission statement is 
always written in the present tense, as though you have already become the 
person that you have described. It is always positive rather than negative. And 
it is always personal.
Program Yourself 
CorrectlyYour subconscious mind can only accept your 
mission statement as a set of commands when you phrase it in the present, 
positive and personal tenses. "I am an exceptional salesperson," is a perfect 
example. After every sales call, you should quickly reread your mission 
statement and ask yourself if your recent behavior was more like the person you 
want to be, or less? As a top sales performer, you are always comparing your 
sales activities against a high standard and adjusting your activities upward. 
You're continually striving to be better. Every day in every way, you are 
deliberately working to become more like the ideal person you have 
envisioned.
Determine Your Mission 
StatementYour goal is that, a year from today, when one of 
your customers has lunch with one of your prospects, and your prospect asks your 
customer to describe you in detail as a salesperson, your customer will recite 
your business mission statement voluntarily. The way you have treated your 
customer will have been so exemplary that your customer will describe you in the 
most glowing of terms.
Compare Yourself Against 
YourselfOnce you have developed a mission statement 
like this, you can read it, review it, edit it, and upgrade it regularly. You 
can add additional qualities to it and more clearly define the qualities you've 
already listed. It becomes your personal credo, your philosophy of life, your 
statement of beliefs and a guide to your behavior in all your interactions with 
others. Each day, you can evaluate your behaviors and compare them against the 
standard that you have set in this statement.
Shape Your Own 
PersonalityOver time, a remarkable thing will happen. As you 
read and review your personal mission statement, you will find yourself, almost 
unconsciously, shaping your words and conforming your behaviors so that you are 
more and more like the ideal person you have defined. People will notice the 
change in you almost immediately. Over time, you will find that you are actually 
creating within yourself the kind of character and personality that you most 
admire in others. You will have become the molder and the shaper of your own 
personal destiny. After you have applied the ABC Method to your list, you will 
now be completely organized and ready to get more important things done 
faster.
Action ExercisesFirst, 
imagine that one of your customers was going to meet with one of your prospects. 
What would you want him to say about you? How could you behave with your 
customer to assure that he says these things?
Second, talk to yourself positively all the time. Feed your mind 
with positive messages that describe your goals and the person you want to 
be.
Life For Success
Salam Trainer,
HENDRY RISJAWANwww.hendryrisjawan.com
Life For Success
Salam Trainer,
HENDRY RISJAWANwww.hendryrisjawan.com
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